SEO is the unpaid optimization of a search engine. There are different ways of directing traffic to your site without paying the money to do so. The unpaid, organic search results will appear after the paid ads, but if done right, your page can still appear in the top search results. Successful contributors to the success of SEO in establishing a great reach in search results include HTML, content, keywords, and links.

Search engines navigate an enormous amount of digital surface in order to bring you the best answers for your search. They pull from relative content and rank results in the order of best relevance. People tend to click on the first things they see as long as it relates. If the results don’t relate, they will try searching a different way, possibly using different keywords, but your goal should be to catch them the first time.

Like any good essay, word choice is important. Especially for the web. The title of your webpage matters to search engines. They will search through the code of a bunch of different websites for relative content, even for key words within the code. The consumer on the page may never see a browser’s title, but the search engine will. And the search engine’s eyes are the ones you want on your page first. Additionally, the headlines on your pages will make a difference. Those words will also be scanned.

Links within your page and to outside websites, as well as the words used in the links will matter as well. When Google sees links, it sees credibility and recommendations. Not only does the content on your page appear to have a backing, but if someone links to your page, that heightens your appearance in the charts because someone else thought your content was valuable. Similarly linking out from your own page tells the search engine that there’s at least another reference to back the content you’ve displayed. Creating connections among websites means that your website will trail along with other searches too by association. You can do this by making specific keywords in your site into hyperlinks. Then the search engine knows, for instance, that a specific word is associated with a specific link. Choose trustworthy sites to link to as well. Search engines will know if any site links are bogus.

Have a good amount of content on your site. If your pages are emaciated with little content then there is much less opportunity for a search engine to parse valuable information from your page during a search, which means your site won’t show up in results. The more content, the greater potential for key words to be picked up by the search engine, and the greater potential for your page to show up in results.