How's Your Aim?
Valpak of Rochester offers a new way to reach your local advertising audience with Audience Zone-In. With this new method of audience targeted advertising, virtually every local Rochester household in a given district can be reached. Audience Zone-In targets IP addresses and is not limited to a specific device, so it can be in effect on any device currently being used. It does not involve third-party cookies, because many smartphones, other mobile devices, and browsers do not allow this, but rather helps you design local advertising campaigns around the correct targets based on their Rochester, NY area. It is more powerful than targeting by zipcode alone.
One great use of this powerful advertising tool is in political advertising. Candidates can promote themselves to almost 100 percent of voters by making use of the strong digital presence this tool creates. The magnitude of the advertising reach is increased. Audience Zone-In will IP map the preferred targets in the correct Rochester areas by using its database of voter information based on voting history, political tendencies, activism, age, demographics, etc. Reach your targeted audience in the most effective way, as this product recommends who to advertise to based on your intentions and goals. Advertising strategies are easier to plan as well. It saves time, resources, limits missed opportunities for making impressions, all by maximizing the predicted success rates of conversion per person, per area.
We understand the need for a strong digital presence, as the majority of people today are reached most successfully through online advertising in the platforms they frequent and prefer. The need to reach them where they are is critical. Wasting time and resources on advertising methods that are not as effective is costly. Convert offline prospects to online leads. This form of online tracking is cookie-less, cost-effective, and all-encompassing. Track real-time results for your local Rochester, NY advertising.