Prove which advertisements work best.
Call tracking is a huge advertising advantage to any local Rochester, NY business. At Valpak of Rochester we have the ability to track inbound calls and determine the source of conversion. Which advertisement worked, when did it work, and how? Tracking the incoming calls to your business gives valuable information in identifying those ads that are most successful, and understanding how the consumer interacts with your local advertisements in Rochester, NY. It helps you as the business owner to gauge the effectiveness of your advertising strategies. Determine your advertising ROI through real-time tracking for all of your direct mail advertising, online ads, display ads, and more.
See it for yourself.
We can help you generate these records so that you can see the results. This will help you manage your marketing efforts and allocate your Rochester, NY advertising budget in the best possible way. If you find one of your display ads is not effective, (which you can discover more quickly through call tracking) then you can quickly make changes to improve it. You can also integrate the call data with your Google Analytics account and track all your data together. Your call tracking can help you maximize SEO and SEM as well. See your call tracking data in your dashboard as well and easily manage all of your advertising statistics in one place.
Eliminate the guesswork.
Since it is difficult for companies to correctly attribute a conversion to a specific advertisement, call tracking for ads can help identify successful ads and callers that came in contact with them. The influence of display advertising in particular can be tricky to track because statistically, many impressions have to be made before a call will be placed. And it's hard to prove whether a consumer really looked at it. Putting call tracking numbers on ads can help your business correctly link a call to an advertisement. You could put different tracking numbers on your website, your ad, your micro-site, and more to know which ad originated the call. Valpak of Rochester, NY can help you with your call tracking needs and help you better direct your advertising efforts.
Once you know which ads lead to the highest conversions, you can allocate your funds to more of that advertising and save in areas that aren't generating as many results. We drive consumers to your business through local Rochester, NY advertisement and boost your ROI.
See our example below of some information you could find on your reports.