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Why Mail?

Valpak's Blue Envelope:

Mail with Valpak for greater ROI

  • Valpak direct mail serviceOffers high consumer awareness – 92% of adults receiving the Valpak envelope in the Rochester, NY area recognize it and are aware of what it has to offer
  • There is targeted, no-waste circulation in Rochester, NY. The System of Neighborhood Zones enables targeting by location, and we have the ability to track consumer behavior online and through the mail to calculate ROI
  • Valpak ads are used for more than 1 week and 84% of consumers using Valpak offers keep the ads for at least 4 weeks
  • Valpak offers a low, shared mailing price ranging from 4 cents to 8 cents per piece and even lower pricing based on annual piece volume

See our Valpak Direct Mail Products.

Solo Direct Mail:

  • For special market coverage to complement a Valpak mailing
  • Targets geographic radius mailings around a location in Rochester, NY or a target market area (i.e. closest 2500 homes, a neighborhood, or ZIP code), every door direct mail (EDDM)
  • Time-sensitive promotions grand openings, special sales events, holidays or limited time offers (between Valpak mail dates)
  • Reaches specific market segments with targeted advertising based on consumer or business lists
  • Responds quickly to promotion opportunities, competitive factors or market conditions