Canandaigua is Here!

Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI. 
See below for our 2018 direct mail dates.


2019 In-Home Dates 2019 Ad-Copy Due

Feb 12-14

January 16

Mar 12-14

February 13

Apr 16-18

March 20

May 14-16

April 17

Jun 11-13

May 14

Jul 16-18

June 18

Aug 13-15

July 17

Sep 10-12

August 13

Oct 15-16

September 18

Nov 12-14

October 16

Dec 8-10

November 7



Our Direct Mail Zones