Canandaigua is Here!

Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI. 
See below for our 2018 direct mail dates.


2020 In-Home Dates 2019 Ad-Copy Due

Feb 11-13

January 22

Mar 10-12

February 19

Apr 14-16

March 20

May 26-28

May 6

Jun 23-25

June 1

Jul 21-23

June 29

Aug 11-13

July 22

Sep 8-10

August 19

Oct 13-15

September 23

Nov 10-12

October 21

Dec 7-9

November 13



Our Direct Mail Zones