Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI.
See below for our 2017 direct mail dates.
UPCOMING SUMMER MAIL DATES:
| August 15-17 | July 26 |
| September 12-14 | August 22 |
| 2017 In-Home Dates | 2017 Ad-Copy Due |
| February 14-16 | January 25 |
| March 14-16 | February 22 |
| April 18-20 | March 29 |
| May 16-18 | April 26 |
| June 13-15 | May 23 |
| July 18-20 | June 27 |
| August 15-17 | July 26 |
| September 12-14 | August 22 |
| October 17-19 | September 27 |
| November 14-16 | October 25 |
| December 11-13 | November 16 |
