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Valpak Mailing Schedule

Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI. 
See below for our 2017 direct mail dates.


August 15-17 July 26
September 12-14 August 22
2017 In-Home Dates 2017 Ad-Copy Due
February 14-16 January 25
March 14-16 February 22
April 18-20 March 29
May 16-18 April 26
June 13-15 May 23
July 18-20 June 27
August 15-17 July 26
September 12-14 August 22
October 17-19 September 27
November 14-16 October 25
December 11-13 November 16

See Our Direct Mail Zones