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Valpak Mailing Schedule

Canandaigua is coming August 1st!

Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI. 
See below for our 2018 direct mail dates.


2018 In-Home Dates 2018 Ad-Copy Due

Feb 13-15

January 16

Mar 13-15

February 13

Apr 17-19

March 20

May 15-17

April 17

Jun 12-14

May 14

Jul 17-19

June 18

Aug 14-16

July 17

Sep 11-13

August 13

Oct 16-18

September 18

Nov 13-15

October 16

Dec 10-12

November 7

See Our Direct Mail Zones