Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI. 
See below for our 2022 direct mail dates.


2022 In-Home Dates 2022 Ad-Copy Due

Feb 8-10

January 19

Mar 8-10

February 16

Apr 12-14

March 23

May 10-12

April 20

Jun 7-9

May 17

Jul 12-14

June 21

Aug 9-11

July 20

Sep 6-8

August 17

Oct 11-13

September 21

Nov 8-10

October 19

Dec 6-8

November 11



Our Direct Mail Zones