Valpak Rochester's direct mail advertisements are due in-office about two weeks before they are expected to arrive in homes, and our blue envelope goes out monthly. Businesses in the Rochester, NY area can mail one month or several throughout the year, but the best rate of return is seen with consistent mailings. Valpak Rochester can help make recommendations for when to mail, how often, and what offers to promote. For instance, if a company has a big sale coming up, they could mail ahead to generate hype for the sale and highlight specific offers. If there is a busy season for a company, that would be the time to mail more frequently. We work with you to create the best leads while keeping the lead cost low to maximize ROI.
See below for our 2017 direct mail dates.
UPCOMING MAIL DATES:
| 2017 In-Home Dates | 2017 Ad-Copy Due |
| October 17-19 | September 27 |
| November 14-16 | October 25 |
| December 11-13 | November 16 |
| 2018 In-Home Dates | 2018 Ad-Copy Due |
|
Feb 13-15 |
January 16 |
|
Mar 13-15 |
February 13 |
|
Apr 17-19 |
March 20 |
|
May 15-17 |
April 17 |
|
Jun 12-14 |
May 14 |
|
Jul 17-19 |
June 18 |
|
Aug 14-16 |
July 17 |
|
Sep 11-13 |
August 13 |
|
Oct 16-18 |
September 18 |
|
Nov 13-15 |
October 16 |
|
Dec 10-12 |
November 7 |
