valpak rochester direct mail products

Reach Your Target Audience with Coupon Postcard Advertising


Introducing The PlusOne Direct Mail Postcard
8.5" x 5.5" - Printed to size

Valpak has partnered with the U.S. Postal Service* to bring small businesses an affordable stand-alone postcard that targets homeowners. Valpak PlusOne postcards are neighborhood-targeted and mail to the same households as the Blue Envelope. Unlike other mail services, our full-color postcard includes USPS Informed Delivery email marketing with trackable reporting.

PlusOne cards from Valpak command attention, drive response and cost up to 30% less than traditional postcard mailers. From creative design to offer recommendations to postage, everything is included with our PlusOne postcard mail piece. We offer a professionally designed postcard delivered to zones of 10,000 highly qualified homes in your choice of nineteen mailing zones in the Greater Rochester Area.

8 Key Benefits of Using Targeted Direct Mail Postcards

  • Affordable – From creative and artwork to list and mailing, everything is included.
  • Exclusivity – The direct mail postcard is 100% branded to you.
  • Inventory – Limited inventory – Availability is first come, first served.
  • Lead Time – 2 weeks vs. 6-8 weeks for most competitor postcards.
  • Mail Moment – Arrives separate from the envelope for a more personal mail moment.
  • Response – Phone and URL tracking capabilities track consumer response.
  • Targeted – Mails to the same targeted households as the Blue Envelope.
  • Trackable – PlusOne and the Blue Envelope are each fully addressed and barcoded.
  • Personalized – Addressed to the household for up to 18% higher readership. 

PlusOne Direct Mail Campaigns & The Blue Envelope
Combined with Valpak’s targeted households, PlusOne direct mail postcard provides advertisers an additional channel to reach consumers in their mailbox to realize increases in response and ROI. The USPS estimates businesses receive 37% more response from advertising via a second channel. When you pair this limited-inventory postcard mailing format with a marketing campaign in the Blue Envelope, you:

  • SAVE MONEY on mailing list costs and postage while your message gets delivered to high-quality demographics
  • REDUCE WASTE by only targeting households that meet rigorous demographic criteria and are relevant to your offer (vs. most others that mail every carrier route in a ZIP code)
  • DOUBLE YOUR EXPOSURE with full-color postcards and shared mail ads that give you the ability to promote multiple products and services to the same household

Call us today at 585-586-6410 to find out more and explore the possibilities of your own PlusOne program.

Enhanced USPS Informed Delivery: Added Value For Mail Products
Valpak PlusOne postcards include an upgraded full-color ad, custom image and URL in USPS Informed Delivery emails, which give consumers a digital preview of their mail and packages. Over 50 million users receive the Informed Delivery email from the USPS every morning, telling them which mail pieces will be arriving in their mailboxes that day.


Valpak PlusOne neighborhoods average around 4,000 Informed Delivery emails per 10,000 households. These emails have a 67.4% open rate and our clients and promotional partners that have added Informed Delivery to their postcard campaigns have seen measurable growth and engagement. Your business can too!

PlusOne Card Reporting - New Product Feature
You can easily evaluate the success of your Valpak PlusOne postcard + email campaign with reporting tools that measure consumer response: QR code scans, calls to your business (call tracking) and Informed Delivery email sends / click-throughs. This client averages 3,635 emails per neighborhood. With an average open rate of 67.4%, that’s 2,450 more impressions per 10,000 households.