What Is Search Engine Optimization (SEO)?

SEO is the process of getting traffic from the free, organic or natural listings on search engines. Google, Yahoo and Bing all have such results, where web pages and other content such as videos or local listings are shown and ranked based on what each search engine considers most relevant to users. Payment isn’t pay per view or pay per click as on many web advertising or awareness programs.

 

No single factor guarantees search engine rankings. Having a great HTML title won’t help if your page has low quality content. Having many links won’t help if they are low quality. But having several positive factors can better your odds of a successful search.  As for negative factors, obviously they worsen your chances.

On-page factors are those that are entirely within the publisher’s control.  Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?

 

Off-page factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. For instance, some publishers will try to make themselves seem more relevant than they are.

 

With billions of web pages to sort through, looking only at on-page clues simply isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.

 

Search engines want businesses to optimize their websites. However, some techniques are considered spam or black-hat, and using them, could mean ranking penalties or even being banned from the search engines entirely.

 

It is important to understand that your website needs all appropriate coding and information that the search engines are looking for.  Our completely white-hat tactics help improve your position by optimizing all on-page as well as off-page content using our SEO strategies to create and amplify back links.

 

Another key component is our ability to post blogs and press releases within our network of sites relevant to your business.

 

We have proven tactics and strategies which have helped many of our clients already and we would love to help your company too.  Our strategies tie in traditional media to digital to optimize your reach and penetration across all age groups and demographics. Whether the consumer uses their mailbox, cell phone, tablet, or desktop computer, we give you the means to get your message read.

 

Call us today to schedule a consultation (585) 586-6410.