So What the Heck Is SMS Texting? And Why Do I Need It?
SMS Text marketing is a powerful advertising strategy you can use to reach target consumers. This is a cost-effective marketing strategy that adds a personal touch. Reaching out to your customers on a personal level is very efficient in keeping consumer loyalty and bringing in new clients. Because the recipients all opt-in to receive deals from you, they are already engaged with your business. They are not strangers whom you have to educate and woo to your business; they have purposely chosen to contact your business for mobile offers. Valpak SMS Text marketing is one vehicle, which along with our traditional direct mail envelope of savings that can help you Connect to the Connected Generation!
Who are these folks and how many actually read SMS Text messages? Anyone with a smartphone has the capability to receive text messages. Just a couple years ago many people wouldn’t have even considered wanting to get ads on their mobile phones fearing that their phones would become stuffed with spam much like their email in-boxes.
If you need to reach the younger demographic you know how hard it can be with traditional marketing. A recent study noted that 66% of 18-44 year old adults said they were somewhat likely to try mobile coupons. 31% said they would be willing to give their mobile number in exchange for mobile coupons. When you lower the age to 18-34 year adults, the number jumps to 50% willing to receive coupons on their mobile phone by giving their number to a business. Valpak SMS Text marketing can help you get connected to the connected generation!
Being able to target 50% of your customers may not seem like much, but when you consider redemption rates it becomes very attractive. Compare this to email marketing as an example. If you have a customer base of 1,000 on your email list and 500 on a text-marketing list; sending the same offer to each list will result in an average 3% redemption rate from the email list or 30 customers and an average redemption rate from mobile of 15% or 150 customers. Mobile marketing ROI is much higher even with a smaller customer list.
The rate of acceptance and willingness to receive offers on mobile phones will continue to grow. A crucial factor of this growth is the smartphone market that also continues growing. As people become more accustomed to using their mobile devices for social media, searching the internet for local services, they grow more comfortable with receiving offers on their phone.
Each month more restaurants, retail stores and companies turn to mobile marketing to attract and reach customers. What once was considered far-fetched is becoming reality. To reach your customers, you need to speak to them where they are, and that is increasingly going to be on their mobile phones.
A text message marketing campaign is done to establish a close contact relationship with clients and once the recipient sees that the messages they receive are to their benefit, they will read future texts. Solid offers and not overwhelming your opt-ins with too many messages are key traits to a successful campaign.
Immediate delivery.Text messages are received right away. When compared to other advertising campaigns, the speed of Valpak SMS marketing will be highly advantageous especially if the information being sent out is time-sensitive.
Advertising flexibility. The kind of information that can be placed in a Valpak SMS text message can vary. Unlike other marketing materials such as brochures, the SMS message can be up to the minute for a special you are running or a deal you are only offering to mobile customers.