Valpak DM - Rochester

Valpak Rochester is an independently owned and operated franchise. Chris and Kathleen Jacobs acquired the local franchise after 15 years of owning and operating a regional direct mail business that mailed to over 180,000 homes in the Buffalo and Rochester markets.

Valpak of Rochester values the relationships that have been built with customers over the past 19 years and we consistently strive to deliver the best products for each customer based on their marketing goals and budget.

More Than 100 Years Experience

• Valpak® is an affiliate of Atlanta-based Cox Enterprises, Inc., one of the largest media companies in North America.
• A name you know. Cox Enterprises, Inc. has major holdings in newspaper, television, radio, cable, Internet/interactive industries and automotive services.
• Cox companies have been connecting advertisers to audiences for more than 100 years!

From dining and entertainment to home improvement, supermarkets to superstores, dry cleaning and auto services -- advertisers span a broad range of industries both in the envelope and online. It is the company's goal to offer valuable products and excellent service, exciting promotions and surprises to support the ever-changing needs of consumers and advertisers. Valpak and Valpak.com, There's something in it for you®.

Why Valpak?

1. Valpak is the most recognized direct mail program. Nearly nine in 10 adults receiving Valpak open it and look through the offers.

2. Valpak consumers are upscale, educated, professionals, a quality audience with dollars to spend. The average Valpak household income is 28% higher than average.

3. Offers have a long shelf life. Nearly two thirds of Valpak consumers keep their offers at least one month.

4. There is no wasted coverage with our targeted mailing zones. You can mail locally or across North America.

5. The Valpak national promotions program builds consumer excitement and anticipation around every mailing.

6. National and local advertising on TV, radio, outdoor and the Internet reminds consumers of the savings in the familiar blue envelope.

7. You can select from a variety of format options including coupons, flyers, postcards and more to fit your product, message and budget.

8. Valpak.com reaches Internet savvy shoppers looking for the best values.

9. Pre-approved programs with national companies make it easy for you to access the latest artwork or co-op templates to create a customized direct mail campaign.

10. Valpak is a leader in direct mail with nearly 40 years of marketing experience in building successful advertising campaigns based on proven best practices.